![]() ![]() We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music." The Senior Vice President of partner strategy of the NFL, Nana-Yaw Asamoah, stated, "We're proud to Welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show. The deal between NFL and Apple Music will run for five years, worth $250 million. The software company will pay an annual fee of $50 million for naming rights. ![]() ![]() The deal was sealed on 23rd September 2022. Super Bowl halftime show 2023 sponsor is Apple Music. Royal Caribbean International Celebrity Cruises - XXII.Walt Disney World and The Coca-Cola Company - XXV.Likewise, here are the promoters who have affiliated themselves with NFL to arrange the SB halftime program: It featured Be Bop Bamboozled in 3-D, Elvis Presto, and dancers and performers from the South Florida region. Diet Coke organized SB XXII on 22nd January 1989 at Joe Robbi Stadium in Miami Gardens, Florida. The organization failed to have any promoters till 1989. The theme was Salute to Caribbean, where Ken Hamilton and different Caribbean groups, including Gramacks out of Dominica, performed. The grand event of 21st January 1979 was held at Miami Orange Bowl in Miami, Florida. The Rolling Stones performed at Ford Field in SB XL( Source : They were the first to sponsor the halftime show. Sponsor of Super Bowl halftime show in Super Bowl 1979 was Carnival Cruise Line. ![]()
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